The Battle of the Brands
Your Website SEO Strategy in Townsville is still considerably about keywords, but there certainly is one challenge that some companies face when they try to optimise for specific Keywords.
A Pay Per Click or AdWords campaign will let you find out about which keywords operate well in your niche and boost your Website SEO Strategy. I recollect I think I put in about a year stressing about one certain keyword that, no matter what I did, I could not get on the very first page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Townsville, it would be wonderful if for anybody that searches for ‘Yamaha’ in Townsville your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will more often than not reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is very fulfilling. Just remember – Your Website SEO Strategy is about making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Townsville on 1300 595 013 or visit, www.internetmarketingexpertsTownsville.com.au